In today’s digital age, social media platforms like Instagram and Facebook have become integral parts of our daily lives. Whether you’re a business owner, influencer, or just someone who loves to share moments, linking these two platforms can offer numerous benefits. This comprehensive guide for 2023 will walk you through the process of linking its account to Facebook step by step.

Synergy between social media platforms can increase one’s online presence and streamline user experience in today’s interconnected digital era. Platforms like Instagram and Facebook, both social media behemoths, have noticed this potential and allow users to link their accounts.¬†

This integration not only makes it easier to maintain both profiles, but it also expands the reach and effect of shared information. This interconnection can be game-changing for corporations, influencers, and everyday people. It enables consolidated statistics, unified advertising strategies, and a more cohesive brand or personal narrative across platforms. While the benefits are obvious, the act of integrating these accounts may be intimidating to some. This tutorial seeks to demystify the process by offering a straightforward, step-by-step guide to integrating your Instagram and Facebook accounts in 2023. Whether you’re coming from Instagram or Facebook, or you’re just wondering about the benefits of this integration, this guide is for you. Dive in to explore the seamless world of linked social media and the plethora of opportunities it offers.

Benefits of Linking Instagram to Facebook

Unified Advertising: By linking, you can create ads that run on both platforms simultaneously.

Shared Posts: Easily share posts from it to Facebook with a single click.

Consistent Branding: Ensure a consistent brand image and voice across both platforms.

Enhanced Analytics: Access combined insights and analytics for better decision-making.

Prerequisites Before Linking

  • An active its account.
  • An active Facebook account.
  • The latest versions of both apps installed on your device.
  • Admin rights to the Facebook page (if linking to a business page).
Step-By-Step Guide To Link It To Facebook

Step 1: Open the Instagram app and go to your profile.

Step 2: Tap on the three horizontal lines (menu) at the top right corner.

Step 3: Select ‘Settings’ from the dropdown menu.

Step 4: Navigate to ‘Account’ and then ‘Linked Accounts’.

Step 5: Choose ‘Facebook’ from the list of platforms.

Step 6: A prompt will appear asking for Facebook login credentials. Enter your Facebook login details.

Step 7: Grant the necessary permissions for Instagram to access your Facebook account.

Step 8: Choose where you’d like to share your Instagram posts on Facebook (e.g., personal timeline, business page).

Step 9: Once linked, you’ll see a confirmation message. Now, whenever you post on Instagram, you’ll have the option to share it on Facebook simultaneously.

 Troubleshooting Common Issues
  • Issue: Can’t find the ‘Linked Accounts’ option.
  • Solution: Ensure you have the latest version of the Instagram app.
  • Issue: Incorrect Facebook account linked.
  • Solution: Unlink the current account from Instagram and repeat the linking process with the correct account.
  • Issue: Posts not appearing on Facebook.
  • Solution: Check your Facebook privacy settings and ensure that posts from Instagram are set to ‘public’.



Linking your Instagram to Facebook not only streamlines your social media management but also enhances your online presence. By following this 2023 step-by-step guide, you can seamlessly integrate these platforms and enjoy the combined benefits they offer. Remember, in the digital age, staying interconnected is the key to success!

Frequently Asked Questions (FAQs) about Linking Instagram and Facebook

Q1: Why should I link my Instagram and Facebook accounts?

A1: Linking your accounts offers several benefits:

  1. Unified advertising campaigns across both platforms.
  2. Simplified post sharing, expanding your content’s reach.
  3. Consolidated analytics to track engagement and performance.
  4. Streamlined communication with a unified inbox for messages and comments.

Q2: Is my personal information safe when I link the accounts?

A2: Yes, both Instagram and Facebook prioritise user privacy and security. However, always ensure you’re using strong, unique passwords for each account and regularly review the permissions you’ve granted to third-party apps.

Q3: Can I choose which posts to share between platforms?

A3: Absolutely! Even after linking, you have the choice to share individual posts between platforms. For instance, while posting on Instagram, you can toggle the option to share the post on Facebook.

Q4: What if I want to unlink my accounts in the future?

A4: You can easily unlink your accounts at any time through the settings on either platform. The process is reversible and does not permanently affect your individual profiles.

Q5: Will my friends on Facebook automatically follow me on Instagram once I link my accounts?

A5: No, linking accounts doesn’t automatically make your Facebook friends follow you on it. However, they might get suggestions to follow you on Instagram based on the linkage.

Q6: Can I link my Instagram to a Facebook Business Page?

A6: Yes, you can link your Instagram account to a Facebook Business Page that you manage. This is especially beneficial for businesses to run ads and view insights across both platforms.

Q7: If I like or comment on a post on one platform, will it show on the other?

A7: No, your likes and comments are platform-specific. If you like a post on Instagram, it won’t reflect as a like on Facebook, even if the post is shared on both platforms.

Q8: I manage multiple Instagram accounts. Can I link all of them to a single Facebook profile?

A8: You can link multiple its accounts to Facebook, but each Instagram account can only be linked to one Facebook profile or page at a time.

Q9: Are there any costs associated with linking accounts?

A9: No, linking your both accounts is completely free. However, if you choose to run ads or promote posts, associated costs will apply.

Q10: Will linking accounts affect my algorithm or feed on either platform?

A10: Linking accounts primarily affects sharing and advertising capabilities. It doesn’t directly alter the content algorithm or the way you see posts on your feed.


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