SEO, Although PR and marketing are constantly changing, SEO is probably the most hazy marketing niche. The need for marketers to learn the art of pleasing the algorithm to raise their positions on search results pages has never been greater.

The top SEO trends and insights for the future year, according to Zen Media, are listed below.

Aspects of SEO to Watch in 2023
TikTok SEO will still be around.

Users may make quick 15-second video snippets thanks to a mobile app called TikTok. In 2019, TikTok surpassed Instagram as the most widely used app for online image and video sharing. According to a recent survey, there would be 656 million TikTok users worldwide in 2021. It was predicted that by 2022, there will be 755 million users, an increase of about 15% per year. This can boom the SEO market.

Because TikTok has more than 60% Gen Z users, younger consumers are now using it for discovery rather than Google SEO. Since TikTok is getting a lot of attention, it makes sense that marketers would also be interested in it. And by employing the right method, you can profit from the TikTok craze to boost organic search traffic to your website and draw in leads.

The steps to follow in order to make your TikTok content SEO-friendly are as follows:


For SEO, Using hashtags (#) to categorize material inside a specific area. Thanks to them, users may quickly find related posts. For instance, #TikTok is the hashtag for all TikTok videos.

Using hashtags, you can target words associated with your brand. This will make it easier for your readers to find your content when searching for similar topics.


Your video should be described by the words or phrases you choose as keywords. When creating the description for your video, be sure to include these keywords throughout.

  1. Create videos with essential information.

Additionally, you can use keywords to create videos with subject matter relevant to your industry.

For instance, a fitness channel might create a video like “Best Fitness Advice for Beginners” that discusses the best exercise routines for beginner exercisers.

This type of movie provides useful information while heavily catering to first-time viewers.

  1. Incorporate visual elements

Visual elements like images and GIFs improve storytelling and keep people interested.

An image of you clutching a trophy or taking part in a sport, for example, could add personality to your movie.

  1. Always Use Structured Data

Structured data is data about web pages that has been marked up using RDFa, Microdata, JSON-LD, and other machine-readable protocols. Because of this, search engines are better able to comprehend the contents of each page and how they relate to one another. Incorporating structured data into your website’s coding is the best way to use it.

Search engines require structured data in order to understand the information that is accessible about your website. If you don’t provide them with the necessary details, they won’t be able to successfully index your website. This means that when someone searches for something on Google, they will arrive at your place rather than discovering another company that might offer comparable goods or services.

  1. AI-based marketing is a reality.

Artificial intelligence is one of the hottest topics in marketing right now. There are several ways that AI can be implemented into marketing campaigns, such as chatbots for customer assistance, email automation, and website personalization. According to a recent report, the artificial intelligence (AI) market for marketing would be valued at $15.84 billion in 2021. According to the prediction, the value will approach 107.5 billion by 2028.

  1. Understand your user.

The need to learn as much as they can about their customers has always driven marketers insane. In the years leading up to 2023, SEO will need to focus more on understanding user intent and prioritizing the user experience.


User intent refers to the goal a searcher has for a certain query. As a result, someone might search for a nearby place, a topic they want to learn more about, or a product they want to buy.


User experience is all about how your audience feels and thinks. How do they perceive your website? Are you an app? Your whole company? The UI UX design company you work with must constantly keep the end user in mind, even though it’s critical to improve web page speed.

User purpose and experience should be taken into consideration while developing internet marketing tactics. They are connected to one another as a result of their shared goal, which is to satisfy the user’s demand or, as some may put it, to fix the user’s problem.


Search engine-optimized content presents as fresh, valuable content that gives users the solutions or answers they seek. Therefore, if your audience is curious about the most recent bitcoin news, answer those queries in the open on your website. High-quality content that considers user purpose and experience is necessary to provide your audience with a great experience on your website. In the end, it improves how your audience views your brand in general. Additionally, Google’s search algorithm values regularly updated websites that feature valuable, original content for users.

The potential of video content is also something that marketers can leverage. There is no disputing the fact that videos are just more captivating than words and photographs. Over 80% of customers have purchased software or an app after watching the company’s promotional video, according to a Wyzowl poll. Video content is not just popular with consumers but also converts well. According to studies, 53% of Americans want to see more video content in the future.

Your website’s visitors will stay longer if it has a fascinating video, and Google will reward you with higher search rankings. Additionally, the video provides a strong opportunity for you to promote your business on YouTube.


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